CPM Marketing Strategy

What is CPM in marketing?

CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives. An "impression" refers to when someone sees a campaign on social media, the search engines or another marketing platform.

What is a CPM strategy?

CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives. An "impression" refers to when someone sees a campaign on social media, the search engines or another marketing platform.

What does $10 per cpm mean?

In this case, the cost per thousand impressions (CPM) would be $10. This means that the advertiser is paying $10 for every 1,000 impressions of their ad.

What does $15 CPM mean?

A CPM of $15 means it costs an advertiser an average of $15 to achieve 1,000 impressions of their advertisement. In other words, the advertiser pays $15 for every 1,000 consumers who view their advertisement.