CPM in Digital Marketing

What does $10 per CPM mean?

A CPM of $10 means that the advertiser is paying $10 for every 1,000 impressions of their ad.

What does $20 CPM mean?

A CPM of $20 means that the advertiser is paying $20 for every 1,000 impressions of their ad.

What does 500 CPM mean?

500 CPM refers to the rate, not the cost. It means that the ad is generating 500 impressions per 1,000 views.

What does $15 CPM mean?

A CPM of $15 means that the advertiser is paying $15 for every 1,000 impressions of their ad.

CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives. An "impression" refers to when someone sees a campaign on social media, the search engines, or another marketing platform.